Jeffrey Morgenthaler Bartending and Cocktail Advice Since 2004

Sometimes a little knowledge can be a bad thing. Just in the past decade, we’ve gone from living in a world where our guests (rightfully) didn’t trust the bar enough to try a cocktail before dinner and would simply drink wine all night, to a world where cocktails and spirits have never been more popular. But while we’re all running around patting each other on the back, I would offer that somewhere in this process, we’ve lost touch with the refined drinking experience we originally intended.