Ah, Tales of The Cocktail. The greatest yearly gathering on earth for cocktail enthusiasts, bartenders, students of mixology and aficionados of fine liquors. Also, a logistical nightmare for those who have to plan the hundreds of events spread over those five days in New Orleans.
Shortly after to agreeing to sit on Paul Clarke’s panel, “Using Blogs and Online Tools to Raise the Profile of Your Bar, Brand or Career” I noticed that I was double-booked for a very important Boca Loca Cachaça luncheon – one at which I was the hired bartender on duty.
So I called Paul, and after his initial swearing and foot-stomping he agreed to let me off the hook – and instead found a much more suitable replacement: Bobby Heugel of the brilliant blog Drink Dogma and co-owner of Houston’s newest and greatest cocktail bar Anvil.
Bobby’s years of writing and bartending make him the perfect fit for the panel, which includes the effervescent, salty Paul Clarke and marketing guru Steve Raye of Brand Action Team.
My sincere apologies to the one person who foolishly booked a ticket expecting to hear my drivel, and I assure you (whoever in the heck you are) that Paul Clarke has done his duty by filling my head with disgusting imagery and lewd commends. That man is an animal.
See you at Tales.