Why is it that drinks these days have to taste like some sort of junk food in order to be understood by the average person? Take this little story:
We were at our local dive bar, playing some video golf and having a beer. The bartender, who had obviously been behind the stick for a whole six months, offered us a sample pair of the new shot he had been tirelessly working on all night,
“It’s called a Starburst, because it tastes just like a pink Starburst”
We glanced cautiously at one another and gulped down our pale pink shots. Sure enough, they tasted like pink Starburst candies. At least, I think they did. I haven’t been in a 7-Eleven in a long time, but I’m pretty certain it’s still as brightly-lit and full of miscreants, fake cheese and junk food as it was the last time I was there.
We thanked the barkeep, tipped appropriately, and continued our eighteen holes at Pebble Beach while we discussed the awkward taste in our mouths.
Why is it that cocktails these days have to relate back to junk food? Are we not smart enough to talk about flavors any more, or do drinks just not stand on their own merit any longer? Why, in order to impress a customer or be impressed as a customer, do cocktails have to “taste just like a…”?
Are there people in the world that interact with food like this? “You should try this beef roulade, it taste just like a Big Mac without the bun”
Can you imagine the uproar? Why is this not outrageous when applied to drinks? I gave a sample of Parfait Amour to someone tonight, and she spent a half hour trying to figure out what candy it reminded her of. This is a gorgeous liqueur made from Seville oranges, and she was trying to conjure up the taste of Necco wafers in her mind!
I don’t know. I’d be interested in hearing what you all think.