Last month, I wrote about a recent nightmare involving Grey Goose vodka’s razor-sharp serrated metal foil… and my hand. Many of you shared your horror stories in the comments section.
Last week, Sven-Olaf Hansen, Global Brand Director for Grey Goose, replied to the comments with a promise that changes were on the way at Grey Goose:
Many thanks to you and your colleagues for bringing to our attention your experiences removing the foil cap and cork on bottles of Grey Goose vodka.
Please be assured that we value all feedback such as yours and I am very pleased to advise you that with immediate effect we have taken two steps to improve the quality of the foil cap on 750ml and 1 litre bottles. Firstly, we have increased the width of the tear-band itself to make removal easier and secondly we have lowered the position of the tear-band to reduce the risk of cut fingers on the foil when removing the cork. We are also currently looking into the feasibility of rounding off the lead edge of the tear-band to reduce the risk of the foil cutting under the fingernail.
I hope that these actions help to reassure you that we are continually looking at ways in which we can improve the design of our bottle and foil cap and will continue to do so.
Many thanks for all your support and I hope that with these new improvements you will continue to recommend Grey Goose to your customers now and in the future.
Global Brand Director
Grey Goose vodka
And here I thought nobody was listening! Thanks for writing, Sven-Olaf. On behalf of bartenders everywhere, I appreciate your taking the the time to reconsider your product, and I look forward to experiencing your new – and hopefully safer – bottle enclosures soon.
Thanks to everyone who commented.