For over a decade now, I have been a judge at the San Francisco World Spirits Competition. It has been an incredible honor for my professional career to be part of the world’s most prestigious spirits competition, and one of the oldest, for half of its life.
The Competition is run by Anthony Dias Blue, a lifelong industry leader in spirits knowledge, and author of one of my favorite references, The Complete Book of Spirits (among many other accomplishments). A medal from the competition carries a lot of weight with consumers, and is an incredible achievement in any brand’s resume.
With the recent departure of another of my idols and mentors, Tony Abou-Ganim, I was asked to step into his role as head judge for the Competition. This is a huge distinction for me as a working bartender, to not only be invited to participate year after year, but now to help advise in the future of the Competition.
As the newly appointed Director of Judging, I will be tasked with shaping the judging panel and helping it more accurately represent the diversity of backgrounds and palates that makes this industry of ours so wonderful. This new course is long overdue and I’m privileged to be considered to help, especially as one of the younger judges on the panel.
Another one of my responsibilities is to get the word out to brands who haven’t entered the Competition before. So if you’re a brand that has been considering entering (or re-entering) the San Francisco World Spirits Competition, and if there are any questions about the Competition I can answer for you, don’t hesitate to shoot me a message.
The link for enrolling your product is: http://bit.ly/2YyGH5F Thank you!
11 Replies to “My New Role with the San Francisco World Spirits Competition.”
Dear Mr. Morgenthaler,
May you find all the play and fun available as you take on the responsibility.
Thank you my friend!
Very proud of you Jeff. This is a well deserved honor.
Amazing news! Glad they have you at the helm and best wishes on the road ahead.
Good on you sir I wish you well! Cheers Tim
Thank you, my friend! That means a lot.
Bravo! Well deserved.